The Department of Tourism (DOT) is pushing for “Love the Philippines” tourism brand across various platforms, including social media.
The rollout provides a comprehensive guide on the visual aspects of the brand, such as logo usage, color schemes, typography, imagery, and other design elements to maintain a cohesive and recognizable look.
It also provides instructions on how to communicate the brand’s message through various channels, such as social media, advertising, and direct marketing.
DOT representatives have been going to different regions in the country to create “a strong, unified brand identity that enhances the appeal of the Philippines as a top travel destination.”
The rollout provides a comprehensive guide on the visual aspects of the brand, such as logo usage, color schemes, typography, imagery, and other design elements to maintain a cohesive and recognizable look.
These include eye-catching, dynamic social media content and captivating videos that capture the beauty of the country. On June 27, 2023, the DOT unveiled the country’s enhanced tourism campaign slogan. The slogan replaced the 11-year-old “It’s More Fun in the Philippines,” almost a year since the Marcos administration announced its intent to come up with one that showcases the “Filipino brand.”
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