In the Philippines, 95.9% of internet users aged 16 to 64 years old play online video games on any device, well above the global average of 83.1%.
Meltwater, a media monitoring firm, in its Digital 2024: Philippines report said, despite the high number, the Philippines is no longer the #1 country of gamers as seen in 2023, and is #2 this year, behind Indonesia with 96.5%.
Philippines is top consumer of online videos
The report also said that the Philippines is ranked as the #1 country in consumption of online video each week with 97.2% of internet users aged 16 to 64 doing so, ahead of the global benchmark of 92.0%.
Filipinos are drawn to online videos, with 72.7% watching music videos and 58.3% using them as learning sources each week.
The company further said Filipinos spend an average of 3 hours and 34 minutes on social media each day, which is well above the global average of 2 hours and 23 minutes.
Filipinos are fond of social media
Internet users in the Philippines use approximately 8 social media platforms on average 60% of Filipinos visit social media in order to learn about brands and see their content, well above the global average of 48.9%.
The Philippines is ranked as the number1 country with the highest number of social media users following influencers (43.9%).
The Philippines continue to be the #1 in vlog consumption with 50.7% of internet users watching vlogs or influencers each week, significantly more so than #2 and higher than the global average of 23.8% To view and download the full report and country specific reports go to: https://www.meltwater.com/en/global-digital-trends
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