Ardent Communications (ArdentComm) has just been conferred the prestigious Bronze Stevie Award for Most Innovative Public Relations Agency of the Year at the 2024 Asia Pacific Stevie Awards.
This recognition follows ArdentComm’s 2023 finish as a finalist for “Philippines PR Agency of the Year” at the Campaign’s Agency of the Year Awards, solidifying its position as one of the top PR agencies in the region.
The award celebrates ArdentComm’s achievements that are built on the collective effort of its dedicated team, media partners, key opinion leaders (KOLs), and valued clients. It recognizes the hard work, passion, and unwavering commitment of its team members who constantly push boundaries in PR strategy and execution.
“We are honored to be recognized among Asia’s finest PR agencies,” said Ana B. Pista, founder and CEO of ArdentComm. “This award reflects our team’s dedication and the trust our clients place in us. It inspires us to keep innovating and delivering impactful solutions that make a real difference.”
A culture of mentorship and teamwork
Founded in 1997, ArdentComm thrived in B2B Tech PR, working with clients like Microsoft, IBM, Intel, Symantec, and Lenovo, among others.
Recognizing the evolving landscape, they expanded to include tech-lifestyle brands like Airbnb, Spotify and Disney+, becoming a leading multi-sector PR and integrated marketing communications agency. This strategic pivot fostered resilience in the post-pandemic world.
ArdentComm credits its success to a strong company culture that prioritizes mentorship and teamwork. Seasoned directors and managers personally invest in developing new talent, fostering a sense of unity and trust. This collaborative spirit empowers team members and encourages them to tackle challenges together.
“What sets the company apart is our PR leaders,” said Jasmin Rodil Cagsawa, managing director of ArdentComm. “Our seasoned directors and managers have made it their personal commitment to mentor new team members. They understand the value of shared insights, guidance, and constructive feedback.”
“At ArdentComm, we hold firm to the principle that whether we sink or float, we are all on the same boat,” added Maila Madrigalejo, PR business unit head of ArdentComm. “This transforms our company from a workplace into a tight-knit family where every member is genuinely invested in the success of their colleagues.”
The power of storytelling and team effort
ArdentComm champions the power of storytelling, crafting compelling narratives that resonate with audiences. Their campaigns showcase creativity, strategic insight, and the ability to capture the essence of their clients’ brands.
By blending traditional PR tactics with modern digital strategies, ArdentComm strives to set a new standard for innovation. The company’s work spans diverse sectors, including technology, healthcare, consumer goods, and more, with each campaign meticulously tailored to specific client needs. One of the most recent campaigns that the ArdentComm team did with Spotify, a retainer client since 2022, was Kalye X. Bringing Spotify’s Kalye Hip-Hop playlist to life, Kalye X brought together artists, fans and the community to push the boundaries of Pinoy Hip-Hop. The campaign was recently recognized as a Bronze Winner for Best Music Marketing Campaign at the 2024 Festival of Media Asia-Pacific Awards.
