The 25th Agawan Festival in Sariaya, Quezon, concluded with a unique and delicious twist this year with the first-ever pinagong eating activity hosted by Universal Robina Corporation, Flour Division.
This exciting event saw a record-breaking 1,800 participants, a mix of Sariaya locals and enthusiastic tourists, come together to celebrate the town’s famed “pinagong” bread.
The pinagong eating activity added a lively new chapter to the vibrant Agawan Festival.
What is the ‘pinagong?’
The name “pinagong,” meaning “turtle” in Tagalog, reflects the bread’s distinctive shape. This sweet bread, a local favorite, boasts a soft, fluffy texture and a delicate flavor that has won the hearts (and stomachs) of Sariaya for generations.
Naida Ebora, Sales, Marketing and Distribution Director of Universal Robina Corporation Flour Division graced the event together with other URC representatives to congratulate the town of Sariaya as they celebrate their annual Agawan Festival.
“Ang URC ay nagagalak at kami ay kasalo ninyo sa pagdiriwang ng inyong 25th Agawan Festival 2024. Mula ng itayo namin ang aming planta dito sa bayan ng Sariaya na matatagpuan sa Barangay Talaan, pinakita na ninyo ang inyong mainit na pagtanggap. Kaya naman ibinabalik namin ito sa pagiging partner ng Sariaya para sa mas maganda, mas malaki at mas pinasaya na Agawan Festival 2024,” said Ebora.
URC and Agawan Festival 2024
URC’s sponsorship of the Agawan Festival 2024 coincides with the official opening of their flour mills and blending facilities this year, which is located in Barangay Talaan, Aplaya Road in Sariaya, Quezon.
“Tunay ngang kakaiba ang ating pagdiriwang dahil tayong lahat ay kasama na sa kasaysayan dahil sa symbolic na pagkain ng Pinagong Bread kung saan sama-sama, ipapakita natin na marami tayong magagawa pag tayo ay nagkakaisa. Ngayon na nandito na ang URC Flour Division sa bayan ng Sariaya, makakaasa kayo na ang mga naglipanang bakery sa inyong bayan ay makakagamit ng aming mga produkto upang mas lalong pasarapin hindi lang ng inyong Pinagong Bread, kung hindi pati na rin ang iba pa ninyong bread products” added Ebora.
PINAGONG PHOTO CREDIT: Mazapan Sweets Bakery. https://www.facebook.com/MazapanSweetsBakery
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