Mobile operator Globe Telecom is taking another step at engaging customers in an innovative way by embarking on a strategic partnership with The Binary Holdings.
One of the products of The Binary Holdings, specifically, Fando, is a tokenized video streaming platform that will allow Globe users to earn $BNRY tokens by viewing and creating videos, boosting user engagement and retention.
Additionally, the tokenized cashback service rewards Globe users with $BNRY tokens for every in-app purchase, incentivizing spending within Globe’s ecosystem and providing a tangible benefit for their loyalty.
$BNRY tokens can be used to make cheaper purchases or generate passive income, enhancing customers’ overall experience and satisfaction with Globe’s services.
The partnership is one of the latest initiatives of Globe Telecom in the world of Web3.
What is Web3?
Web3, also known as Web 3.0, is a proposed new version of the World Wide Web that uses decentralized blockchain technologies and token-based economics. Some people have compared it to Web 2.0, where data and content are controlled by a small number of companies.
The term “Web3” was first used in 2014 by Ethereum co-founder Gavin Wood, and it gained popularity in 2021 among cryptocurrency enthusiasts, large technology companies, and venture capital firms. The ideas behind Web3 were first introduced in 2013.
Critics have raised concerns about the concentration of wealth among a small group of investors and individuals, and the potential loss of privacy due to increased data collection. Billionaires like Elon Musk and Jack Dorsey have argued that Web3 is just a buzzword or marketing term.
About The Binary Holdings
The Binary Holdings provides Web3 infrastructure solutions for telecommunication companies in emerging economies, with a vision to onboard the next 1 billion users to Web3.
With over 40 million current users, TBH offers indispensable scalable, cost-effective, and efficient infrastructure services crucial for driving the adoption of tokenized and Web3 solutions, facilitated by its native utility token, $BNRY, which powers all transactions and interactions within The Binary Holdings Ecosystem.
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