Gushcloud unveils expansion plans, holds appreciation night

Gushcloud, a former talent agency is repositioning itself as a full-blown digital content production and management company.

In a Partners Appreciation Night event held September 24 at the Tipsy Pig Capitol Commons, Gushcloud Philippines announced a more robust lineup of exclusive and non-exclusive talents, as well as the pipeline of its own-produced and co-produced digital intellectual properties.

“We are proud to share the changes and growth that our organization went through in just under a year with the new leadership. We have revamped our business model and signed more talents to show that we’re committed to our vision of creating tomorrow’s positive influence. We thank our talents and partners from brands, agencies, and media for their continued support,” Ryan Marquez, General Manager of Gushcloud Philippines, said.

Multimedia content

Gushcloud Philippines currently owns, develops, and co-produces various digital IPs and multimedia content.

Darlene Malimas, Gushcloud’s Head of Global IP and Content, has announced that Gushcloud Philippines is Partner Producer of the upcoming movie “Lihim Na Luha” (Secret Cries) starring Jericho Rosales. Its digital online IPs include “Best of Manila” and “MomCenter.”

Darlene Malimas, Gushcloud International Head of Global IP and Content, shares with the audience a brief overview of their business and immediate future plans vis a vis original digital content. Darlene is also a filmmaker. Her feature film “Aparisyon” won the Network for Promotion of Asian Cinema (NETPAC) Award at the Hawaii International Film Festival 2012. The same film was curated in 2017 by the Museum of Modern Art (NYC) as one of 18 Filipino films that represent the Third Golden Age of Philippine Cinema.

Local talents

Additionally, Gushcloud also introduced its lineup of almost 50 local talents who are making waves on social media and mainstream channels.

Their exclusive talents from diverse fields include: gaming community personality and aspiring actress Pattie Paraiso; Korean singer/host/actor JinHo Bae; beauty/lifestyle creators Jillian Raine Saberon and Angelgrace America; fitness/lifestyle creator Keona Lozada; sportscaster Apple David; model/online personality Katrice Kierulf; lifestyle creator Denise Heredia; online “Peanut Butter Queen” Kelly Cruz; Japanese “Green Flag Guy” Rio Mizu; resident island girl Alecks Flores; actor/model Will Devaughn; resident KPop fangirls Tasha Mae Urquiola and Kaye Andres; the “Bunny of BGC” Vanessa Lavadia; and host/singer-songwriter Hannah Maxine Cruz.

Marquez also pointed out that Gushcloud’s vast connection with traditional management companies in the country enable them to link brands with practically any celebrity of their choice, via the agency’s brokerage service expertise.

The agency counts non-exclusive talents that include actress/host Camille Prats-Yambao; lifestyle creator Kevin Ty; comedian/in-demand wedding host Eri Neeman; and beauty queen Emmanuelle Vera.

On social media, Gushcloud Philippines is currently boosting content production for its own IPs such as Best of Manila (an events and pop culture directory in the Metro) and MomCenter (online group and community for mothers and parents).

In just under a year with its new leadership, the 10-strong Philippine office has achieved a 243% increase in revenue from January to June 2024 compared to the same period last year. It is now one of Gushcloud’s fastest-growing Southeast Asian markets.

For more information, visit gushcloud.com, facebook.com/BestofManilaPH, @bestofmanila on Instagram, facebook.com/momcenter.ph, or @momcenter.ph on Instagram. 

PHOTOS AND CAPTIONS BY DAE BUNAO.
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