Mobile survey bares Filipino voters’ preferences

Election ballot for election 2025

The survey, conducted last October 10 to October 12, 2024, was administered via a mobile-based respondent application with a sample size of 2,400 participants.

A survey seems to indicate that Filipinos will still vote for traditional politicians (“trapos”) and well-known personalities in the coming elections. 

The survey by polling firm Tangere said ACT-CIS Representative Erwin Tulfo, who once lambasted former Vice President Leni Robredo as a “fake VP,” increased his voter preference by 4.5% in the latest 2025 Senate Survey of Tangere conducted immediately after the filling of the certificate of candidacy. Erwin Tulfo achieved high voter preference across all categories – areas, regions, age groups, and socio-economic classes. 

Media Executive Bienvenido ‘Bitag’ Tulfo, former Senator Panfilo Lacson, and Las Piñas Representative Camille Villar all saw significant increases in their voter preferences this month. 

Voters from Metro Manila, Mindanao, and Northern Luzon were the primary drivers of  the increase for the 6.42% increase of Media Executive Ben Tulfo. He improved his ranking from 6th to 2nd place. 

The 8.42% increase in the voter preference of  Lacson was driven by  CALABARZON and by male voters aged 36 years old and up. The Cavite native improved his ranking from 14th place to 7th place. 

The 8.46% increase in the voter preference of Villar was driven by voters from  Metro Manila, and for voters aged 26 to 35 years old. The Las Pinas representative  improved her ranking from 26th place to 20th place. 

Top 12 for October 2

Meanwhile, former Senator Vicente Tito” Sotto III  and Senator Pia Cayetano are closely behind 3rd and 4th slots with a 46.50% voter preference and a 46.08% voter preference respectively.  

Senator Christopher Bong” Go, a hardcore Duterte ally,  ranked 5th with a 45.50% voter preference, driven by respondents from  Mindanao. 

Former Senator Manny Pacquiao ranked 6th with a 42.21% voter preference with voters from  Visayas and Mindanao as primary drivers.  

Makati Mayor Abby Binay-Campos  ranked 8th with a 36.17% voter preference and Former DILG Secretary Benhur Abalos ranked 9th with a 33.42% voter preference with younger voters as primary drivers. 

SAGIP Representative Rodante Marcoleta, who was one of the architects of the move not to renew the franchise of broadcast giant ABS-CBN,  ranked 10th with a 31.88% voter preference with voters  from Mindanao, particularly the Davao Region as main driver. 

A mixed group of three incumbent senators, one former senator, and two new-comers are  statistically tied at 11th to 12th place. 

Despite being a silent entity in the Senate, former stuntman and  Senator Lito Lapid got  31.67% voter preference and ranked 11th, while Senator Francis Tolentino with a 31.46% voter preference and ranked 12th; 

Senator Ramon Revilla Jr. managed to get a 31.25% voter preference and ranked 13th; Former Senator Paolo Benigno Aquino with a 31.21% voter preference and ranked 14th; 

Social Media Personality Doctor Willie Ong with a 31.17% voter preference and ranked  15th; and Comedian Willie Revillame with a 31% voter preference and ranked 16th. 

Though close, Duterte ally Senator Ronald  Dela Rosa (30.67% voter preference), Senator Imee Marcos (29.63%  voter preference), and Former Senator Francis Kiko Pangilinan (28.29% voter preference) are all currently ranked outside the top 12.

The mobile survey

The survey, conducted last October 10 to October 12, 2024, was administered via a mobile-based respondent application with a sample size of 2,400 participants (+/- 1.96% Margin of Error at a 95% Confidence Level) using a Stratified Random Sampling method (Quota Based Sampling).

The proportion was spread throughout the Philippines with 12% from NCR, 23% from Northern Luzon, 22% from Southern Luzon, 20% from Visayas, and 23% from Mindanao.

Tangere is a member of the Marketing and Opinion Research Society of the Philippines (MORES) and the Philippine Association of National Advertisers (PANA).

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