Collaboration to enable the group to develop new products and services for Filipino consumers and businesses
MVP Group chairman and CEO Manny V. Pangilinan said Kayana Solutions has partnered with Accenture to build a “digital factory” for the MVP Group.
Kayana Solutions—the data arm of the MVP Group—and Accenture during the official announcement said the strategic collaboration to build a digital factory will accelerate digital product development for the MVP Group.
“Digital is charting the economic future of the Philippines as with most countries in the world, and we are committed to creating new ways in which Filipinos can realize its benefits. Establishing ‘Kayana’ is about delivering on this promise,” said Pangilinan, who is also chairman and CEO of Kayana Solutions.
“The digital factory will bring together the skills and competencies that the group needs to deliver hyper-personalized experiences that meet the needs of Filipinos.”
Kayana is the data arm of the Pangilinan-led MVP Group.
“We share Kayana’s ‘can do’ spirit. We are proud to collaborate with the MVP Group and bring together the best of Accenture’s services and capabilities to support the MVP Group in creating value for Filipino enterprises and consumers,” said Ambe Tierro, country managing director and technology lead of Accenture in the Philippines.
The digital factory
The digital factory will leverage on Accenture’s strengths in creating data and AI-led customer experiences and in cloud-based solutions.
Accenture will oversee brand strategy, product research and user interface (UI) / user experience (UX) design for Kayana through Song, its tech-powered creative group. The digital factory will likewise address the digital needs of other businesses within the MVP Group—and of Filipino enterprises that wish to build digital services.
“By tapping into Accenture Song’s expertise in design and digital products, marketing, commerce and service, we are combining creativity, innovation, and technology to push boundaries and help Kayana deliver on its commitment to customer-centric innovation,” added Tierro.
“Customer experience is the heart of the relationship between a business and its customers. We are excited to bring our expertise and help Kayana embark in reimagining experiences and building relevance for businesses and consumers across channels and platforms,” said Flaviano Faleiro, Accenture Song’s president in Asia Pacific.
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