KrisFlyer, the Singapore Airlines (SIA) Group’s lifestyle rewards program, is celebrating its 10 million member milestone in March 2025 with attractive redemption promotions, bonus miles-to-points and points-to-miles conversions, and enhanced mile accrual options.
Launched in 1999 as SIA’s frequent flyer program, KrisFlyer has evolved into a leading global lifestyle-centric rewards program. Today, its 10 million members can now earn and redeem miles with over 1,700 brand partners worldwide, covering travel, dining, shopping, and various unique experiences, as well as on flights with SIA, Scoot, and other partner carriers.
Dai Haoyu, Senior Vice President Marketing Planning, Singapore Airlines, said: “KrisFlyer is deeply appreciative of our members’ trust and loyalty, which has driven our global membership number to double in just three years. This growth has been fuelled by the expansion of our rewards beyond flight benefits, enabling members to earn and redeem miles in ways that best align with their lifestyles and preferences.
“We are celebrating this milestone with exclusive promotions and mile accrual opportunities as a gesture of gratitude to our loyal members. Looking ahead, we have even more exciting rewards and experiences in development, along with plans to further enhance the value of the KrisFlyer membership.”
READ ALSO: Afternoon tea with Singapore Airlines Café
Miles redemption offers
Between March 7 and March 23, KrisFlyer members will enjoy a 20% miles redemption discount on Economy Saver flights across the SIA network, and selected Premium Economy Class flights between Singapore and the United States of America, for travel between May 1 and November 15.
Additional discounts will be available through KrisFlyer Spontaneous Escapes between March 14 and March 31, for travel between April 1 and April 30. Members should monitor KrisFlyer’s social media platforms and the KrisFlyer Spontaneous Escapes website for updates.
Bonus miles promotions
From March 24 to March 31, members will earn 50% more miles for all SIA and Scoot flights booked on the SIA and Scoot websites or mobile applications respectively, for travel between April 1 and October 31.
From March 7 to March 31, new members will receive a welcome bonus of 1,000 miles when they sign up for a KrisFlyer membership by entering the promo code ‘KF10M’.
Partner bonus conversion deals
From March 7 to March 31, KrisFlyer members will enjoy bonus miles-to-points and points-to-miles conversions with the following partners:
CapitaStar: 20% bonus for Singapore-based KrisFlyer members on KrisFlyer miles to STAR$ and STAR$ to KrisFlyer miles conversions.
Esso Singapore: 20% bonus for Singapore-based members on KrisFlyer miles to Esso Smiles points and Esso Smiles points to KrisFlyer miles conversions.
Accor: 20% bonus on KrisFlyer miles to Accor ALL Reward points and Accor ALL Reward points to KrisFlyer miles conversions for KrisFlyer members globally.
Marriott Bonvoy: 20% bonus on KrisFlyer miles to Marriott Bonvoy points conversion for KrisFlyer members globally.
Velocity Frequent Flyer: 20% bonus on KrisFlyer miles conversion to Velocity Points for KrisFlyer members based in Australia and New Zealand.
Exclusive promotions on KrisFlyer’s social media accounts
KrisFlyer will launch exclusive promotions on its Facebook and Instagram accounts from March 7 to March 31, offering members a chance to win up to 38,000 KrisFlyer miles. To participate, members will need to follow and comment on KrisFlyer Facebook and Instagram accounts with their creative answers. Full details of the promotions will be available on KrisFlyer’s social media accounts.
Full details of all promotions, as well as their terms and conditions, are available here.
READ MORE TRAVEL NEWS.
