Signify, formerly Philips Lighting, held a distributors conference at Seda Manila Bay, attended by over 100 distributors.
The event focused on the company’s “Race to Growth” initiative, detailing strategic plans for 2025.
Signify announced increased investment in research and development for next-generation lighting and digital solutions. The company will expand distribution channels and use data-driven insights to meet customer needs. Training and after-sales support will be provided to partners.
Product highlights included the expanded Philips SmartBright All-In range. These luminaires offer three color temperatures and three lumen packages in one product. This is intended to simplify project completion for contractors and optimize inventory for wholesalers.
Signify also announced a partnership with the Mercedes-AMG PETRONAS F1 team to enhance customer experience.
The company awarded its Top Partners of 2024 and renewed partnerships for 2025, formalizing the agreements with signed certificates.
Raghuraman Chandrasekhar, country leader for Professional Business, Signify Philippines, stated that partnerships are essential to the company’s growth.
Signify will focus on innovation, sustainable growth, and customer experience in 2025. The company will continue to provide lighting solutions that meet industry standards and contribute to sustainability.
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