Kuala Lumpur, Malaysia – In a strategic move to capitalize on Malaysia’s booming e-commerce market, SEcosystem (SECO) has announced a partnership with impact.com, a leading global partnership management platform.
The collaboration aims to significantly expand the Senheng mobile app’s user base and optimize its affiliate program, driving substantial growth and improved return on investment (ROI).
With Malaysia’s e-commerce sector projected to reach MYR67.1 billion by 2028, growing at an impressive 8.5% CAGR, SECO is leveraging this partnership to enhance its consumer engagement strategies and solidify its position in the rapidly evolving digital marketplace. The focus is on leveraging affiliate marketing to boost the Senheng app, which has seen consistent user growth, and achieve a significant surge in affiliate-driven sales within the first year of the collaboration.
“We are thrilled to join forces with impact.com to expand our affiliate marketing capabilities and empower our valued clients to unlock unprecedented growth,” said Wai Hoong Lew, General Manager at SECO. “This partnership allows us to cultivate a robust network of high-quality affiliates, creating a synergistic ecosystem that delivers mutual value and sustained success across diverse industries.”
Beyond mere business expansion, the alliance between SECO and impact.com aims to foster a community-driven approach to online retail. “Our collaboration extends beyond financial gains,” Lew emphasized. “By enabling brand advocates to participate in affiliate marketing, we are creating new opportunities within Malaysia’s e-commerce landscape. Consumers can anticipate more personalized shopping experiences and exclusive offers, potentially setting new industry standards.”
Leveraging impact.com’s platform, SECO will streamline affiliate onboarding, efficiently manage a diverse affiliate network, and track performance in real-time. This will allow for continuous optimization of the affiliate program, ensuring maximum ROI and sustainable growth.
“impact.com is dedicated to helping businesses accelerate growth by diversifying their marketing investments and tapping into new revenue streams through affiliate marketing,” stated Adam Furness, Managing Director – Asia Pacific at impact.com. “We are excited to support SECO in expanding their community of Senheng app users and building meaningful connections with a new network of affiliates.”
This strategic partnership will unlock new avenues for SECO to engage Senheng app users, enhance brand awareness, and drive customer acquisition. By innovating solutions that foster deeper community engagement, SECO is poised to thrive in Malaysia’s dynamic e-commerce landscape and achieve long-term, sustainable growth.
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