In a dazzling fusion of global icon and local artistry, Lovely Causemetics has achieved a monumental milestone, partnering with Barbie for an exclusive cosmetic collection.
This collaboration marks Barbie’s first-ever partnership with a Filipino beauty brand, a testament to the surging influence and creative spirit of the Philippine beauty industry.
For Lovely Causemetics, a Filipino local brand, known for its commitment to
empowerment and self-expression, found a kindred spirit in Barbie, a symbol
that has evolved to represent inclusivity, diversity, and the boundless potential of
women.
“This collaboration is incredibly special to us. We were approached by Barbie
and it has been our pride at Lovely Causemetics for being chosen by a global brand” shares Lovely Geniston, CEO of Lovely Causemetics. “This collaboration underscores Barbie’s first-ever partnership with a local Philippine beauty brand, combining global inspiration with local artistry. With this partnership, we wanted to create a collection that celebrates the unique beauty and strength of Filipinas.
It’s about empowering every individual to embrace their individuality and pursue
their passions,” said Geniston.
The Barbie Lovely Causemetics collection is a vibrant celebration of both brands’ aesthetics. Expect a range of meticulously crafted products that blend
high-quality formulations with playful shades and hues.
Achieve an instant radiant glow with the Glass Glow Pressed Highlighter &
Powder Blush. The ultra-fine highlighter texture allows you to customize your
shine, while the universally flattering pink blush delivers a youthful glow. Available shades include Sparkle Queen and Pop Culture.
Another part of the Barbie x Lovely Causemetics collection is the Soft Glow
Cream Blush. A creamy, pigmented formula that adds a soft, natural glow to
cheeks. This multitasking blush doubles as a lip and lid tint, perfect for on-the-go
touch-ups.
Lining up the collection is the Water Glowy Tint. A juicy, high-shine lip tint with a comfortable, non-sticky formula that keeps your lips hydrated and soft all day.
Ligfht color with warm undertones shades are available in Girlhood, Pink Princess, Fairytopia, Ballerina, Ribbon and Charm color.
Purpose with Heart
The Barbie x Lovely Causemetics collection is committed to giving back as part of the proceeds goes to charitable causes, empowering not just our customers but also the communities we support. This initiative reflects the shared belief what the company stand for beyond producing and selling of quality make-ups.
The two-day launch event’s theme is “Born to Lead”. A concept that embodies
individuality, self-expression, and leadership for all.
The Barbie x Lovely Causemetics partnership is more than just a makeup
collection. It’s a celebration of dreams, empowerment, and the power of
collaboration. It’s a testament to the vibrant creativity of the Philippine beauty
industry and a reminder that anything is possible when global inspiration meets
local artistry.
