Rakuten Viber launched Viber Ads Manager, a self-service advertising platform that enables small and medium agencies and advertisers in the Philippines to independently run ad campaigns in target markets with a pay-as-you-go model.
Powered by global ad tech provider Adslot, Viber Ads Manager now gives direct access to Viber’s ad inventory and extensive global user base. Smaller advertisers can choose from preset advertising packages tailored to their goals and budgets, target audiences with ease to maximize visibility and performance, and engage users through captivating mobile ad formats.
Viber Ads Manager is available in the Philippines, and small and medium agencies and advertisers can now join the platform to run their own ad campaigns.
Getting started is easy: advertisers only need to open their account and launch campaigns in three easy steps:
- Choose an ad package based on campaign goal and define target audience
- Set campaign dates and budget, starting at just $100
- Launch and reach Viber users around the world
With the new platform, advertisers can directly manage their campaigns in real-time and can experiment with different placements and monitor performance metrics, all within a user-friendly interface. Thousands of global and regional brands already advertise on Viber via the Viber for Business suite tailored for enterprises. Viber Ads Manager complements the app’s existing self-serve accounts which help smaller businesses optimize communication with customers.
“Viber Ads Manager is the next step in Viber’s super app strategy, part of which is to create an ecosystem of solutions for businesses of all sizes,” said Cristina Constandache, Chief Revenue Officer at Rakuten Viber. “We’re excited to launch it in a number of our key markets after successful testing, giving smaller advertisers a simple way to run targeted campaigns on their own terms.”Small and medium agencies and advertisers can join the platform here.
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