Coca-Cola Philippines has officially introduced Lift, a new energy-infused beverage designed to fuel today’s generation of go-getters.
Featuring a bold citrus taste and powered with Vitamin B3, Zinc, and Caffeine, the drink invites consumers to “Go Lift Mode” — an empowering call to break routines and embrace everyday challenges with confidence.
A high-energy launch in Bacolod
The company staged a vibrant launch event, “Undo the Usual, Lift Mode na ’Yan: Epic Unveiling,” at the Bacolod City New Government Center. The celebration featured live performances, interactive booths, and high-energy challenges that drew thousands of attendees from Bacolod and nearby provinces.
Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and actor Ruru Madrid, Lift’s brand ambassador, led the festivities.
The event marked the official rollout of Lift across Western Visayas, signaling Coca-Cola’s latest beverage innovation in the Philippine market.
Immersive brand experiences
Ahead of the launch, the brand generated buzz through creative teasers — including giant Lift crates displayed in Bacolod Plaza and Iloilo’s CityMall Parola.
A three-day caravan energized key locations with on-ground sampling, street performances, and social media activations, culminating in the dramatic delivery of the Lift crate to the launch venue.
During the unveiling, consumers explored experiential booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall.
The launch event encouraged attendees to taste, engage, and share their Lift experiences online, further amplifying its reach.
Energizing a new generation
“We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Del Rosario. “The new Lift offers more than just a great taste — it’s a bold, citrus-flavored drink designed for today’s youth who switch between multiple modes in a day. It dares you to undo the usual, break the routine, and power through with confidence.”
Expanding across the region
Lift is now available in sari-sari stores and partner retailers across Western Visayas, with more regional rollouts, pop-ups, and promotions expected in the coming months. The brand aims to inspire a new wave of energized consumers, carrying forward Coca-Cola’s mission to refresh the world and make a difference.
For more updates, follow Lift Philippines on Facebook.
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