Since its establishment in 1982, the Shell LiveWire program has been a global initiative aimed at nurturing entrepreneurs and accelerating innovative ideas. In the Philippines, the program has already supported more than 150 startups since 2020, contributing to the creation of over 800 jobs. This not only strengthens the local economy but also builds resilience in industries facing rapid technological change.
The program’s emphasis on innovation and sustainability makes it a natural fit for startups looking to address pressing challenges in energy, mobility, and digital transformation. By combining mentorship with financial backing, Shell LiveWire helps businesses navigate early hurdles and scale toward long-term growth.
Training, mentorship, and market access
One of the program’s key strengths is its comprehensive support system. Startups receive intensive training sessions, personalized mentorship, and industry linkages that help open doors to potential customers and investors. This ecosystem of guidance addresses common barriers such as lack of resources, limited market access, and regulatory challenges—issues that often stall promising business ideas before they can reach the market.
Industry linkages, in particular, give participants the chance to test their solutions in real-world settings, creating a stronger foundation for commercial success. For startups in fields such as renewable energy, mobility solutions, and digital services, these opportunities can be game-changing.
Financial support for game-changers
The Shell LiveWire program also provides much-needed financial assistance to help founders bring their ideas to life. Each year, the competition awards ₱1 million to the grand winner and ₱500,000 to the runners-up. This funding acts as a launchpad for scaling operations, investing in product development, and hiring skilled talent.
More than just capital, the recognition itself elevates the profile of participating startups, making it easier to attract partnerships and future investments.
Here are the finalists for the Shell LiveWire Event.
- Agridom – is a Davao-based agritech innovator using drones to modernize farming and promote sustainable agriculture.
- greentech ecobooster – A Filipino startup that developed a patented fuel nozzle boosting engine efficiency, cutting fuel costs by up to 32%, and reducing emissions by over 90%.
- Pili AdheSeal Inc. – A green tech startup turning pili tree waste into sustainable adhesives and sealants, supporting local farmers.
“After careful evaluation by a panel of experts, the top prize went to [greentech ecobooster],
A registered nozzle technology innovation featuring aerodynamic unidirectional “turbulators” engineered into the fuel nozzle. It is compatible with all spark ignition fuel combustion engines and ensures a precise, homogeneous air-fuel mixture under all operating conditions.
- Ensures complete fuel combustion, eliminating smog (CO) and fumes (OH).
- Reduces fuel consumption (CO2) while delivering the same distance.
- Increases engine power and mileage.
- Minimizes engine breakdowns and lowers maintenance needs.
Building sustainable businesses
Ultimately, the goal of Shell LiveWire is to help startups transform into sustainable businesses that generate both economic and social impact. By equipping entrepreneurs with the right tools, networks, and resources, the program contributes to a stronger innovation ecosystem in the Philippines.
With its track record of empowering founders and creating jobs, Shell LiveWire stands as a vital platform for Filipino entrepreneurs who want to turn bold ideas into businesses that last.
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