Belle de Jour Power Planner evolves into a movement for dreamers
For 20 years, the Belle de Jour (BDJ) Power Planner has been more than a productivity essential—it’s been a trusted companion, a mirror of aspirations, and a roadmap for dreamers pursuing their goals. Now, as it celebrates its 20th anniversary, BDJ is taking a bold leap forward with Big Dreams Journey, an evolution that transforms the beloved brand from a planner company into a purpose-driven empowerment ecosystem.
The launch event, held on October 8, 2025, at The Astbury in Makati City, marked the beginning of this next chapter. The Big Dreams Journey aims to empower individuals to visualize, reflect, and take actionable steps toward their goals through a blend of structured tools, immersive experiences, and community-driven support.
From planner to purpose
“We’re expanding what we’ve always stood for,” said Darlyn Ty-Nilo, founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”
The new initiative introduces the Dreampowerment System, a framework anchored on three pillars—tools, workshops, and community. The system debuts with the Vision Board Kit, Dreampowerment Journals, and the latest BDJ Power Planner, designed to guide users from inspiration to real-life transformation.
Expanding the dream
Since its first planner launch in 2006, BDJ has become a cultural touchstone for a generation redefining ambition, mindfulness, and intentional living. Its evolution now includes vision boards, affirmation decks, journaling tools, and goal-setting challenges, transforming the act of planning into a creative, empowering ritual.
“Every season of BDJ brought us closer to what we were truly meant to be—not just a planner brand, but a movement,” Ty-Nilo shared. “This 20th year marks an expansion and a reaffirmation of our mission to support dreamers in even more powerful ways.”
Building a community of dreamers
The 2026 BDJ 20th Edition Planner serves as both a tribute and a launchpad—celebrating two decades of milestones while introducing new Dreampowerment tools and experiences. Future initiatives under Big Dreams Journey will include goal-setting challenges, Spark Sessions, and visioning workshops—all designed to help people turn reflection into action.
“Dreams aren’t meant to be pursued alone,” Ty-Nilo said. “They flourish in community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream.”
As BDJ moves beyond its signature product, its mission remains clear—to help people not only plan their dreams but live them.
“If the first 20 years were about empowering people to plan their dreams,” Ty-Nilo concluded, “the next phase is about supporting them in living those dreams. Our North Star is no longer just about publishing a planner—it’s about building a lifelong ecosystem for empowerment.”
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