Hisense, the number one brand in the ultra-large screen TV market globally, officially introduced the world’s largest commercially available TV in the Philippines—the Hisense 116-inch Class UX Series RGB-MiniLED.
The brand held its official launch at Anson’s The Link Makati last October 7, unveiling “The Ultimate View” and showcasing Hisense’s latest innovation in transforming home entertainment into a true-to-life cinematic experience.
A new era of immersive entertainment
As the star of the show, the Hisense 116” Class UX Series RGB-MiniLED stands out not just for its gigantic size but also for its advanced display technology. This next-generation television delivers an elevated home viewing experience that surpasses traditional OLED and QLED screens, thanks to its pioneering RGB-MiniLED technology.
This breakthrough uses red, green, and blue LEDs directly at the backlight level to enable true 3D color control and independent local dimming across each channel—a technological innovation originally defined by Hisense.
The brand highlighted the TV’s superior features during the launch, from its visual brilliance to its intelligent adaptability that enhances the way people experience entertainment. The Hisense 116” TV offers unmatched visual power, with up to 8,000 nits peak brightness and over 20,000 color control units, featuring industry-first RGB local dimming for hyper-realistic clarity and color purity.
Intelligent performance powered by AI
At its core is the Hi-View AI Engine X, a powerful processor that continuously analyzes and adapts content in real time. This fusion of engineering excellence and intelligent viewing optimizes both visuals and audio for a stunningly lifelike experience.
The TV operates with a CPU that is 1.4 times faster, a GPU that is 2.2 times faster, and an NPU that is 1.7 times faster than previous models. The AI Picture feature brings vibrant colors and smooth motion, while AI Sound ensures clear audio by detecting dialogue and optimizing sound based on both on-screen action and the surrounding environment.
Meanwhile, AI Scenario automatically adjusts picture settings to match the content being watched, and AI Energy helps reduce electricity consumption through smart, pixel-level brightness control.
Supporting Filipino culture through innovation
Beyond the product launch, Hisense also announced its partnership with the Cultural Center of the Philippines (CCP). Strengthening its commitment to community enrichment, Hisense equipped the CCP with new, high-quality television sets to support programs that promote and preserve Filipino cultural heritage through film, theater, and the visual arts.
Availability and pricing
The new Hisense 116” Class UX Series RGB-MiniLED is now available at Anson’s The Link for a promotional price of Php 1,249,999 for straight cash payments, with a regular SRP of Php 1,999,999. This groundbreaking innovation will soon be available in select participating stores nationwide.
The first three buyers will also receive a limited-edition commemorative token with their purchase.
Visit Anson’s The Link or your nearest appliance store to explore Hisense’s range of cutting-edge TVs and home appliances.
Stay updated by following Hisense on Facebook at @HisenseTVPhilippines or visit hisense.com.ph.
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