Ford Philippines recently held its Ford Skills Olympics, a nationwide competition that celebrates and recognizes top talents among its dealer sales, service, and technical personnel.
Held at the Ford Parts Distribution Center in Laguna, the 2025 Skills Olympics gathered over thirty Sales Consultants, Service Advisors, and Technicians who underwent written and practical exams testing their knowledge of Ford products, services, dealership processes, and vehicle repair and maintenance procedures.
Celebrating dealer excellence and teamwork
The Ford Skills Olympics serves as an effective platform to showcase talent and develop essential skills that drive customer satisfaction and loyalty. It also promotes camaraderie among dealership teams as they work together to achieve business objectives and strengthen Ford’s commitment to quality service.
This year’s theme, “Ford Siklab,” captured the energy and spirit of a Philippine fiesta, celebrating local culture, teamwork, and community — values that define the Ford dealer network.
“At Ford, we believe one of our greatest strengths lies in our dealer network — and that means investing in the development and growth of our dealer teams through the Skills Olympics,” said Pedro Simoes, managing director of Ford Philippines.
Recognizing top performers across categories
Sales Consultant Category
1st place: Anna Marie Asne (WQT Group)
2nd place: Jose Paulo Mendoza (LPL Group)
3rd place: Carl Adrianne Salazar (PRB Group)
Service Advisor Category
1st place: Juriel Frontuna (ECY Group)
2nd place: Arsy James Granada (LPL Group)
3rd place: Carina Tanedo (PRB Group)
Technician Category
1st place: Ryan Angelo Bernardino (ANC Group)
2nd place: Aries Bustonera (ANC Group)
3rd place: Delmar Nanip (LPL Group)
Ford Philippines has organized the Ford Skills Olympics for several years as part of its broader dealer development initiatives. The program continues to serve as a vital platform to upskill dealership teams, foster friendly competition, and deliver an exceptional Ford ownership experience for Filipino customers.
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