AnyMind Group, a leading BPaaS company in marketing, e-commerce, and digital transformation, secured two bronze awards at the MMA SMARTIES Philippines 2025.
The awards were given in the categories of “Gaming, Gamification & E-Sports” and “Brand Experience,” underscoring AnyMind’s excellence in merging creativity and technology to drive impactful business growth.
The company’s mobile marketing platform, POKKT, played a critical role in the success of the awarded campaigns, highlighting its ability to deliver efficient, measurable, and culturally relevant marketing experiences for brands in the Philippines.
AnyMind’s award-winning campaigns include:Brand Experience | Marketing Impact — McDonald’s McSavers Sulit-Busog (MSB) Meals Online, developed in collaboration with McDonald’s Philippines and OmniCom Media.Gaming, Gamification & E-Sports | Impact Media — Koko Krunch Gamified Tilt, Serve and Toss, created with Nestlé and OpenMind Philippines.
Mayi Baviera, Country Manager for AnyMind Group Philippines, said: “These awards validate our goal to combine creativity, data, and technology in ways that genuinely resonate with Filipino consumers.”
“We are particularly proud of how our work across gamification, marketing impact, and personalized experiences is helping brands connect faster and more meaningfully with their audience,” Baviera added.
Founded in 2016, AnyMind Group operates across 15 markets with over 2,000 staff.
The company offers an extensive suite of platforms that integrate marketing, e-commerce, logistics, data analytics, AI utilization, and digital transformation solutions, empowering brands and creators to thrive in a competitive digital landscape.
The MMA SMARTIES Awards recognize marketing excellence across Asia Pacific, rewarding brands and agencies that deliver innovation through technology and creativity.
This achievement further cements AnyMind Group’s position as an industry leader in leveraging mobile marketing technology to drive significant brand engagement and digital transformation in the Philippines.
