Digital travel platform Agoda and the World Wide Fund for Nature (WWF) have unveiled the fifth edition of Eco Deals today, celebrating five years of successful partnership and significant conservation milestones throughout Asia.
The 2026 program features Agoda’s largest funding commitment yet, pledging US$1.5 million to support conservation in 10 Asian markets and marking the signing of a new five-year Memorandum of Understanding to further their joint efforts. Eco Deals offers travelers discounts of up to 20% at participating properties during a month-long anniversary campaign, followed by year-round savings of up to 15%, with Agoda donating US$1 to WWF for every completed booking.
Marketing support and recognition for participating properties
This partnership will also benefit Agoda’s accommodation partners through marketing support across Agoda’s platforms, including targeted marketing placements and in-app discovery. Upon completion of the program, participating properties will receive a certificate recognizing their contribution to the protection of wildlife and nature across Asia.
“The signing of a new five-year MoU with WWF is a testament to our shared vision and action for long-term conservation and industry collaboration,” said Andrew Smith, senior vice president for supply at Agoda. “In the past year alone, the program has seen participating properties grow by more than 45%, with strong momentum in markets like Indonesia, the Philippines and Malaysia. What’s most rewarding is seeing how Eco Deals has become a platform for hotels to differentiate themselves, connect with sustainability-minded travelers and contribute to meaningful conservation work across Asia.”
For photo caption reference:
Andrew Smith, senior vice president for supply at Agoda, and Hsieh Fu Hua, chairman of WWF-Singapore, celebrate the launch of the Eco Deals program and the signing of a new five-year MoU.
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