Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a long-term strategic collaboration with the Saudi Tourism Authority (STA) to showcase Saudi Arabia’s rich heritage and diverse experiences to travelers across the Asia-Pacific region.
Launched during WiT Singapore, the first campaign of the collaboration, Spectacular Saudi, will leverage immersive storytelling, curated cultural experiences, and exclusive travel offers to drive inbound tourism from 11 key Asian markets.
Campaign to drive Asian travelers to Saudi Arabia
The Spectacular Saudi campaign will run until 28 February 2026, targeting travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand.
To generate strong travel demand through targeted advertising, the Saudi Tourism Authority will leverage Agoda’s Media Solutions to reach active travelers, deploying a comprehensive marketing campaign that spans both Agoda’s digital platforms and external channels.
The initiative aims to reach large audiences of potential travelers and strengthen Saudi’s position as a must-visit destination.
Four-year partnership to strengthen Saudi’s tourism appeal
Building on the success of Spectacular Saudi, Agoda and the Saudi Tourism Authority’s 4-year collaboration will continue until the end of 2029.
The partnership will maximize Agoda’s extensive online reach through a mix of marketing activities, including onsite banners, content collaborations, and social media amplification.
To encourage bookings, the campaign will also feature exclusive discounts on selected Saudi accommodations, giving travelers more reasons to explore the Kingdom.
Promoting Saudi’s hidden gems
Through dedicated landing pages, travelers can discover Saudi Arabia’s hidden gems, vibrant cities, and cultural landmarks.
Agoda will also enhance the visibility of Saudi-based hotels, enabling property partners to gain premium exposure to thousands of travel-ready users across the platform.
Quotes from Agoda and Saudi Tourism Authority
“We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the Spectacular Saudi campaign.
By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia’s unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia’s tourism sector,” said Damien Pfirsch, Chief Commercial Officer at Agoda.
Alhasan Aldabbagh, President of APAC at the Saudi Tourism Authority, added, “Our strategy at the Saudi Tourism Authority focuses on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda’s extensive reach, we are driving direct conversion and ensuring that Saudi Arabia is positioned as a top choice for millions of travelers. This campaign is vital for accelerating the country’s tourism growth.”
A shared vision for tourism growth
This partnership underscores a shared ambition to connect travelers with Saudi Arabia’s vibrant culture, hospitality, and natural beauty, further enhancing the Kingdom’s tourism profile.
Agoda’s global network of over 6 million properties—along with flights, experiences, and travel packages—stands ready to support this endeavor, offering value, accessibility, and variety to travelers exploring Saudi Arabia.
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