Over 50% of APAC marketers worry about AI-driven ad fraud
The rise of artificial intelligence (AI) technology in digital advertising has introduced both opportunities and challenges for brands.
Tag: DoubleVerify news
DoubleVerify launches media quality guide for APAC advertisers
DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics.