A strategic tourism campaign by the Taipei City Government, “Feel Your Heartbeat in Taipei,” officially launched in Bonifacio Global City to attract high-potential Filipino tourists.
The two-day event is a direct result of the recent visa-free policy between Taiwan and the Philippines, signaling a shared commitment to strengthening two-way exchanges and leveraging cultural affinity for tourism growth.
The campaign’s opening ceremony at SM Aura brought together key travel industry figures, with Dominic Castillejos, Vice President for Inbound of the Philippine Travel Agencies Association (PTAA), praising the initiative.
“This event is more than a simple promotion; it’s a bridge-building effort that strengthens the ties between our two destinations,” Castillejos said, highlighting Taipei’s vibrant culture, food, and its “fascinating blend of modernity and tradition.”
He affirmed the PTAA’s commitment to supporting collaborations that “will open new doors for travel, investment, and friendship.”
The event’s message was further amplified by prominent Filipino influencers who brought Taipei’s allure to life through their personal experiences.
Travel vloggers Vins Carlos and Yosh Dimen of “The Poor Traveler” recommended the city’s famous night markets, while Krisell Lumagui (“Mommy Kris”) underscored Taipei’s family-friendly attractions. Their firsthand accounts demonstrated how the city’s appeal resonates with diverse segments of the Filipino market.
Krisel Lumagui, Jel Directo, Paul Hsieh, Jeffrey Lin, Mei-Yun Hung, Dominic Castillejos, and “The Poor
Traveler’s” Vins Carlos and Yosh Dimen.
Looking beyond the physical event, Taipei officials highlighted a forward-looking strategy that integrates technology and data.
Dustin Yang, Deputy Representative of the Taipei Economic and Cultural Office in the Philippines, noted that nearly half a million Filipinos visited Taiwan last year, making it a “very important” market. He called the visa-free policy a “wise policy for both governments” that would continue to drive success, citing the two countries’ shared values as a key factor.
The BGC promotion is part of a comprehensive, tech-enabled marketing campaign that includes billboards and mobile advertisements across Metro Manila.
Officials are also developing 12 customized travel itineraries for Southeast Asian markets, with specific routes tailored for Filipino travelers.
These data-informed routes will showcase themes such as a “Retro-Cultural Route,” a “Family-Friendly Route,” and an “Urban Trendy Route,” positioning Taipei as a dynamic and top-tier destination for Filipino travelers.
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