PLDT Home delivered stronger financial results in the first half of 2025, driven by the sustained expansion of its fiber network, bundled service offerings, and enhanced customer engagement initiatives.
Fiber-only revenues climbed 7% year-on-year to ₱29.5 billion, accounting for 97% of Home revenues and underscoring PLDT’s pivot away from legacy technologies. Overall revenues rose 4% to ₱30.4 billion, reaffirming the unit’s position as a key growth driver for the PLDT Group.
“Our growth reflects the increasing demand for high-speed connectivity and value-rich digital experiences,” said John Y. Palanca, senior vice president and head of PLDT Home Business. “We’re expanding our fiber footprint while delivering bundled services that meet evolving customer needs.”
In the first half, PLDT Home added 169,000 new fiber subscribers, tripling last year’s net additions and bringing total connections to 3.53 million. More than 80% of new customers in Q2 opted for higher-value plans priced at ₱1,299 and above, helping PLDT sustain the industry’s highest average revenue per user (ARPU) at ₱1,485.
Complementing its growth, PLDT Home rolled out lifestyle bundles such as Fiber Unli All and Fiber Plus Netflix, while also investing in customer service innovations including faster installations, AI-powered support, and quicker repair times. These initiatives helped maintain the industry’s lowest churn rate at 1.93%.
The telco is also diversifying with Fiber Prepaid, aimed at households seeking flexible broadband options. Early results show healthy ARPU levels, signaling incremental growth rather than cannibalization of postpaid accounts.
PLDT’s extensive fiber network now spans 1.2 million cable kilometers, reaching 19.01 million homes passed across 74% of the country’s towns and 91% of provinces. This makes PLDT Home a key enabler of digital inclusion and participation in the growing digital economy.
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